MARKMA provides tools and reference material for independently assessing customer acquisition economics. Calculations are informational.
Purpose of the calculations
The calculations help you assess advertising economics using your own data and assumptions. They are not financial, investment, legal or tax advice and do not replace advice from a qualified professional. You set taxes, fees and the share of margin to allocate.
Responsibility for data
You choose the inputs and assumptions. MARKMA does not verify that the values you enter are correct and is not responsible for decisions made from a calculation. Results depend on the horizon and conversion rates you provide.
Service availability
The site is provided “as is.” The project may change its tools, formulas and material. Significant changes to calculations are reflected in the methodology and formula version.
Intellectual property
The site's text, structure and design belong to the project. You may use its material with a source link. Calculation links are created in your browser and do not send calculation data to the server during ordinary navigation.