MARKMAMarketing math

MARKMA · MARKETING MATH

Plan the economics of marketing before launch

MARKMA helps you estimate what you can afford to pay for a customer, lead or click, what budget you will need, and whether the business can remain profitable.

Calculate acquisition economics All 15 calculators
  • Runs in your browser, with no account
  • Formulas, assumptions and limits are documented
  • Compare cautious, base and optimistic scenarios
  1. Budgetbid × volume
  2. Clickscost per click
  3. Leadslead conversion
  4. Salessales conversion

spend → traffic → demand → outcome

The model connects the advertising budget, funnel costs and the contribution from sales.

From business inputs to an advertising decision

CALCULATORS

From a question to a calculation

Browse calculators

Explore the available English calculators. More tools will appear as their interfaces are localized.

01Customer acquisition economics02Maximum affordable CAC03Maximum affordable CPL04Maximum affordable CPC05Advertising budget06Sales funnel

FIND A PATH

What are you trying to decide?

All tasks

Start with a question

Understand the metric

Acquisition economics plan: from revenue target to budget and payback

CALCULATION PRINCIPLES

How MARKMA calculates

We document calculation formulas, assumptions and limits. Editorial material shows when it was last reviewed.

Methodology and limits
  1. 01The calculation horizon is explicit: first purchase and repeat purchases are separate.
  2. 02Money is calculated precisely; rounding happens only when a result is displayed.
  3. 03When division is undefined, the result is reported as unavailable, never as Infinity or NaN.

TRANSPARENCY

How to assess our work

SourcesExternal claims include a source and review date.Editorial policyHow MARKMA prepares and corrects its material.ContactReach the MARKMA editorial team at info@markma.ru.