Advertising budget
Choose how to express your target and set the allowed acquisition share. The calculator turns that goal into a sales count and planned ad budget.
Check your input
This is the previous result. Update the inputs and select “Calculate” again.
Result
Worked example
This example uses the same calculation as the form. Enter your values and select “Calculate” to see your result.
Example inputs
- Acquisition target: Revenue
- Target revenue: 500000
- Target customers: 100
- Average order value: 5000
- Target CAC: 3000
Example result
- Sales required: 100
- Planned advertising budget: RUB 300,000
- Planned revenue: RUB 500,000
- The budget is based on the number of first-order sales required for the selected goal.
- The goal period is kept explicit; the estimate does not forecast actual campaign performance.
- Required sales are rounded up because a fraction of a sale cannot be acquired.
- If target CAC exceeds break-even CAC, the budget will exceed contribution. Check the boundary in the CAC calculator.
Formulas and units
salesNeeded = ceil(targetRevenue / AOV)— First-order sales required to meet the revenue goal.plannedAdBudget = salesNeeded × targetCAC— Estimated advertising budget for the planned sales.
Values are rounded for display only; enter percentages on a 0–100 scale. See the methodology.
Formula version: 1.0
Checked 2026-09-26.