Sales funnel
Enter your average order value and conversion rates to see the volume needed at each active stage of the funnel, plus the revenue from those sales.
Check your input
This is the previous result. Update the inputs and select “Calculate” again.
Result
Worked example
This example uses the same calculation as the form. Enter your values and select “Calculate” to see your result.
Example inputs
- Acquisition target: Revenue
- Target revenue: 500000
- Target sales: 100
- Target customers: 100
- Average order value: 5000
- Lead-to-customer conversion rate: 20
- Click-to-lead conversion rate: 5
Example result
- Sales required: 100
- Leads required: 500
- Clicks required: 10,000
- Planned revenue: RUB 500,000
- Required lead and click counts are rounded up so the stated target can be reached.
- The shortened funnel has no click stage, so clicks and CPC are not applicable there.
- Funnel counts are worked backward from sales to leads and clicks; rounding up adds a buffer at each stage.
- With zero click-to-lead conversion, the required clicks and CPC cannot be calculated. Correct the conversion or inputs.
Formulas and units
salesNeeded = ceil(targetRevenue / AOV)— First-order sales required to meet the revenue goal.leadsNeeded = ceil(salesNeeded / leadToSaleCR)— Leads required to produce the planned sales.clicksNeeded = ceil(leadsNeeded / clickToLeadCR)— Clicks required to produce the planned leads.
Values are rounded for display only; enter percentages on a 0–100 scale. See the methodology.
Formula version: 1.0
Checked 2026-09-26.