LTV:CAC ratio
Enter lifetime contribution and CAC to see their ratio. A positive ratio compares contribution before acquisition cost with the price paid to acquire the customer.
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Result
Worked example
This example uses the same calculation as the form. Enter your values and select “Calculate” to see your result.
Example inputs
- Customer lifetime contribution: 15000
- Customer acquisition cost (CAC): 3000
- Calculation horizon: Customer lifetime
Example result
- LTV:CAC ratio: 5×
- Customer contribution LTV: RUB 15,000
- Customer acquisition cost: RUB 3,000
- The ratio compares customer lifetime contribution with CAC on a matching horizon.
- It is a contribution-to-acquisition ratio, not a profit forecast or market benchmark.
- A ratio below 1 means customer contribution does not exceed acquisition cost.
- The horizon is shown beside the value; without it, the ratio cannot be interpreted.
Formulas and units
LTVtoCAC = LTVc / CAC— Customer lifetime contribution for each unit of acquisition cost.
Values are rounded for display only; enter percentages on a 0–100 scale. See the methodology.
Formula version: 1.0
Checked 2026-09-26.