ROAS
ROAS compares attributed revenue with advertising spend. It does not subtract costs or represent ROMI, which is based on contribution profit.
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Result
Worked example
This example uses the same calculation as the form. Enter your values and select “Calculate” to see your result.
Example inputs
- Ad spend: 100000
- Revenue attributed to advertising: 500000
Example result
- ROAS: 500%
- Planned revenue: RUB 500,000
- Advertising spend: RUB 100,000
- ROAS is attributed revenue divided by advertising spend; it does not subtract product costs.
- ROAS and ROMI answer different questions and should not be treated as interchangeable.
- ROAS is attributed revenue relative to spend; it does not show profit and does not replace ROMI.
- Revenue must actually be attributed to advertising for this metric to be meaningful.
Formulas and units
ROAS = attributedRevenue / adSpend × 100%— Attributed advertising revenue relative to ad spend.
Values are rounded for display only; enter percentages on a 0–100 scale. See the methodology.
Formula version: 1.0
Checked 2026-09-26.